🏆 Cannes Lions — 1 Gold, 2 Silver, 3 Bronze, 6 shortlists, One Show — Best in discipline, 1 Gold, 1 Silver, 1 Bronze, Art Directors Club Awards — Gold, D&AD — 2 Graphite, 1 Wood, Andy Awards — Gold, Clio Awards — 2 Silver, 1 Bronze, London International Awards — 1 Silver, 2 Bronze, Leo Burnett Global Awards — 8 Ball, Bronze Pencil

Every year kids around the country get busted ... for lemonade stands. Seriously. We thought this was ridiculous, so we had Country Time create a law firm called Legal Ade that would represent kids — paying all fines and permit fees they incurred up to $300.

The work went viral, earning over 1 billion media impressions. It was featured on over 200 TV programs and countless print and online publications including CNN, CBS, Fox and Good Morning America. Chelsea Clinton, Anderson Cooper, and William Shatner retweeted us, along with 95,000 others. And best of all, our parents saw it on TV, completely organically. And they were very proud.

🏆 2023 Bronze Clio, 2022 Bronze One Show, 2022 Bronze LIA, 2022 Cannes Shortlist

Burger King dropped 120 artificial ingredients from their food, proclaiming to the world that they truly keep it real. But rather than just tell people how real we were, we decided to show it in a way that would be unexpected not just for our fans, but for the celebrity talent we worked with too.

So we found three stars with fake stage names — Nelly, Anitta, and LILHUDDY, and invited them to create their own custom meals with us. The catch? Unbeknownst to our stars, Burger King had dropped them and their fake personas. Instead, we had their real selves — Cornell Haynes Jr, Larissa Machado, and Chase Hudson put their names on our meals. Because what better way to sell real food, than with real people?

🏆 2023 Effies Bronze x2, 2022 Cannes Shortlist, 2022 One Show Shortlist

For over 35 years, AB InBev has had an exclusivity deal, blocking brands like Miller Lite from running a single Super Bowl commercial. So we went to the one place their lawyers couldn’t stop us — creating the first Super Bowl commercial from the Metaverse, housed in a digital bar we created there.

We spent just 0.5% of our competitor’s Super Bowl budget, but got just as many eyeballs … earning 1.7 billion impressions, with fans spending over 20 minutes inside our ad — making it the most visited brand installment in Metaverse history.

🏆 Cannes 3x Shortlist, One Show Merit + Shortlist, Leo Burnett Global Council “8 Ball”

On Spirit Day, the world’s largest LGBTQ anti-bullying campaign, the number one message is acceptance — especially for those different than you.

We realized Kellogg’s had many cereal mascots, but they were always completely separate from one another because of how different they were. So, in the spirit of acceptance and inclusion, we proposed doing what had never been done: creating a whole new brand that combined all the cereals and featured all of the characters together, on the same box.

Year one, we released the box in limited amounts at the Kellogg’s NYC shop and online. By years two and three we hit shelves in every supermarket in the US.

BK’s new chicken sandwich was even better than The Whopper — a true nightmare for the King of Burgers.  

We brought that nightmare to life with Golden Globe and Emmy Award winning actor Paul Giamatti’s narration, which added another layer to this harrowing manifestation of the King’s worst fears being realized. The spot was featured across industry publications, including being named Ad Age’s Creativity Pick of the Day.

Mona Lisa

Published in Milton Glaser & Mirko Ilic’s The Design of Dissent: Expanded Edition

Featured in Museum of Design Atlanta (click to view virtual exhibit)

The Design of Dissent is a survey of prominent graphic works of social and political protest and critique spanning the last fifty years.

Featured in MAD(E) in Romania

MAD(E) in Romania is a manifesto-project with a declared political and social dimension built around the energy of protests and protesting. It brings together 28 socio-politically engaged artists, illustrators and poster activists recognized for their pervasive critical discourse.

One hundred women are killed every year for refusing to cover themselves. We chose to cover one of the most famous faces — The Mona Lisa — to show what happens when women’s choices are made for them.

Ad Week | Daily Mail | The Drum | Us Weekly | FanSided |

There’s nothing worse than having to do chores on a college football Saturday, when all you’d rather be doing is chilling at the bar with friends.

But what if you didn’t have to choose between hitting the bar and cleaning your dirty undies? Introducing Chores Light: the first ever in-bar laundry service that let’s you enjoy the games with ice cold Coors Light, while we take care of the washing and drying.

To reach even more people, we expanded our in-bar activation nationwide — and called upon famed College Football announcer, Kirk Herbstreit to offer the chance to win free laundry all season long.

Summer is the best time to drink a beer, but it’s also the worst time for keeping it cold out in the hot sun. Luckily, we did something about it with the greatest technological advancement in beer history.

Introducing Miller Lite Beer Cubes — why sacrifice great taste for temperature, when you can keep your beer cold with more ice cold beer?

There are certain milestones dads look forward to. A kid’s first steps, their first day of school, teaching them how to drive. And of course that famous rite of passage: sharing a first beer with their adult child.

So this Father’s Day, Miller Lite created a way to gift that special moment with Beer Bonds: the first ever legally binding contract that guarantees the first beers for you and your baby. Just buy one, wait 21 years for the bond (and your child) to reach legal maturity, and then crack open a cold one with your kid, when they’re not so much of a kid anymore.

Some people dream of being president when they grow up. And some of us dream of making Sour Patch Kids commercials. I was one of the kids who wanted to be president. Whoops.

Comcast Business’ Gig Speed network powers the US Olympic Training facilities. This spot, which ran during the Winter Games shows how Team USA and the training equipment they rely on push themselves to the highest levels of performance.   

🏆 Digital PR Awards Honorable Mention in Cause Marketing/CSR

One-in-Three

One in three women we cross paths with everyday are the victims of violence. Yet we rarely notice. This international Women's Day, we teamed up with human rights group, Equality Now and dating app, Happn to make these women visible.

The campaign was seen by 10 million users in 21 cities worldwide including Paris, London, Barcelona, Rome, NYC, SF, LA, Chicago, Amsterdam and Hong Kong.

 Press:

The Telegraph | Huffington Post | Europa Press (Spain) | Journal des Femmes (France) | Teen Vogue | Refinery 29 | The Drum |

When’s the last time a smartphone really changed? Sure, the screen got a little bigger, and the headphone jack disappeared, but real innovation was nowhere to be found. That is until Moto introduced its lineup of modular phones — Moto Z with Moto Mods. And when you create a phone that’s so different, you have to introduce a completely new world and aesthetic. So that’s exactly what we did. Because different is better.

Let’s be real — you’ve probably never seen a funny Halls ad. And that’s because they don’t exist. Cough drop spots just aren’t that fun. But with a brand new product aimed at Millenials, we pushed the clients to do something they had never done before: make a fun piece of online content with celebrity talent.

We teamed up with famed sports announcer and life long Halls enthusiast, Joe Buck to star in a film about what happens when he can’t find his beloved Halls before a big game. Plus, we made two 15 second TVCs to show how Minis help you keep moving no matter who you are, or what you’re doing.

Nutri Grain was the top breakfast bar in the US for years. Then it stopped advertising and they lost the top spot. Their idea to reclaim the breakfast bar throne? More ads.

So we introduced a new campaign, “Energy at the Speed of Life,” and broke a lot of the rules you might expect in the morning food category. Because with Nutrigrain, you have the energy to tackle anything morning might throw at you.